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Let Them Eat Cake: Marketing Luxury to the Masses - As well as the Classes

>>> Posted by Pamela Danziger

Let Them Eat Cake: Marketing Luxury to the Masses - As well as the Classes - Pamela Danziger





In Let Them Eat Cake, Pamela Danziger draws on a major two-year consumer research study and 20 years of her own experience as a marketing consultant to lay down a new direction for luxury goods providers - one that goes beyond the product itself and, instead, offers the luxury experience Danzigers research has determined consumers want. New luxury taps into a recent con


Title : Let Them Eat Cake: Marketing Luxury to the Masses - As well as the Classes
Author : Pamela Danziger
Format : Hardcover
ISBN :
PAGE : 294 pages







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